Ranjan here. We've kept Margins free, both to spread our ideas as wide as possible and so we don't feel overly stressed about writing regularly. However, if you've ever enjoyed our writing, I'd love if you could donate to a fundraiser I'm working on with the American Cancer Society for Breast Cancer Awareness Month.
Okay, on to the post:
I bought my first pair of Allbirds in Feb 2020. There are certain things I’ll forever associate with providing me much-needed comfort during the early part of the pandemic. My Allbirds are one of them. I love those shoes.
Allbirds recently filed to go public and we’ve now seen its financials. The overall economics are not horrible, but they're not great. The one thing that’s clear is they are unprofitable and have never been profitable. That was weird to find out, because their CEO talked about how they were profitable (from 2018):
Mr. Zwillinger said an initial public offering was “not desirable for a variety of reasons” but that the company had been “profitable since basically day one.”
This Forbes piece did a great job covering this phenomenon of the overly "enthusiastic entrepreneurs" that claimed profitability for years until their verified numbers became public:
Along the way, much of the hype went beyond the trendy shoes, centering on Allbirds’ financial success. By CEO Joey Zwillinger’s account, the company had been “profitable since basically day one” — a remark he made to the Wall Street Journal in 2018. Two years later, he reinforced the message, telling TechCrunch, “We’ve been profitable for most of our existence.”
But when the company filed to go public last month, Zwillinger’s assertions were at odds with disclosures made by the company to the Securities and Exchange Commission. In fact, the company stated in a filing ahead of its planned IPO that it had “incurred significant net losses since inception and anticipate that we will continue to incur losses for the foreseeable future.” AllBirds declined to comment on the record because it is in a quiet period.
The piece cites how the CEOs of Warby Parker, Peloton, and plenty of other companies would all casually drop “we’re profitable!” into interviews. They weren't alone:
More than one in four of the 50 largest venture-backed companies to go public since 2019 made assertions about their profitability that don’t appear to line up with their later IPO-related disclosures to the SEC, a new __Forbes __analysis has found.
Saying you're profitable when you're not feels dishonest. But if you were a buzzy, private company over the past decade, you had every incentive to stretch the truth. Your investors were likely fine with it because it would garner additional interest. An individual journalist would never shelve a trendy story over an inability to verify that detail. And as Warby Parker has shown the public markets will not only forgive you, they'll reward you with a valuation worthy of a pure software company
After the fact, you can always say “non-GAAP!” and “adjusted!” and no one could ever really question you. That's how Peloton justified it:
We were obviously a private company in 2018 and internal company definitions of profitability often differ from [Generally Accepted Accounting Principles].
It's that perfect goalpost-shifting stretch of the truth. As a private company, the only parents in the room were your investors and your board. Maybe constrained access to capital or aggressive journalism might have also acted as parental forces that would provide guidance and discipline, but those limitations haven’t been there either.
I'd imagine most Margins' readers have been exposed to the Tether story. I'll try to avoid too much explanation, but basically Tether is a stablecoin that underlies a lot of Bitcoin (and other crypto) trading. A stablecoin is supposed to enable seamless crypto transactions by replacing fiat US dollars, and to do this properly, it should have $1 of real USD backing every $1 of Tether they issue. Tether does not.
The story has been dripping out for a few years now but Bloomberg just put out a canonical piece on the mystery of where is the money backing Tether. More than anything, the sheer size of the operation jumped out at me:
Then, this year, Tether Holdings started putting out a huge amount of digital coins. There are now 69 billion Tethers in circulation, 48 billion of them issued this year. That means the company supposedly holds a corresponding $69 billion in real money to back the coins—an amount that would make it one of the 50 largest banks in the U.S., if it were a U.S. bank and not an unregulated offshore company.
Elsewhere on the website, there’s a letter from an accounting firm stating that Tether has the reserves to back its coins, along with a pie chart showing that about $30 billion of its dollar holdings are invested in commercial paper—short-term loans to corporations. That would make Tether the seventh-largest holder of such debt, right up there with Charles Schwab and Vanguard Group.
The story only gets wilder and involves one of the stars from The Mighty Ducks and the guy who co-created the cartoon Inspector Gadget (really!). But the thing that Tether-is-a-fraud-red-pilled me a few months ago was this Deirdre Bosa interview with the Tether GC and CTO:
It's just...so...weird. You have, technically, one of the largest financial institutions in the world, and the General Counsel has a big printed receipt thing (that is I guess a reference to the Bitcoin Genesis Block), the CTO's internet connection drops, and overall, they're unable to answer the most basic of questions. This hits harder for me having worked at a giant bank for years and seeing how disciplined and careful everyone is about everything. And…that’s really not saying much given the behavior of banks in the 2000s.
But...why not keep doing this? The NY Attorney General had opened a probe but let them settle. Tether's circulation keeps growing, and while they're certainly in the purview of Gary Gensler, there has been zero oversight. Seriously, read the entire Bloomberg piece. It's an amazing narrative, but also a powerful reminder of how the combination of endless risk appetite coupled with a complete lack of oversight means major influential companies can act like moody, rebellious teenagers.
Having 4 and a 2-year-old makes you think a lot about limits and rules. It's amazing to see just how effective these little humans, whose brains are still forming, are at calling upon some weird quirk of evolution that instructs them to push boundaries just a little bit further every day. Setting rules and disciplining your kids isn't exactly fun. It often feels thankless and it’s stressful, but it just needs to be done.
When I was reading about private company profitability proclamations and Tether absurdity, the consistent theme seemed to be a lack of parents in the room. Once upon a time, a board member or an investor might have been the one to caution a founder about exaggerated claims. The public markets might have scolded them for their dishonesty. As Matt Stoller might say in his BIG newsletter, the government has forgotten how to govern. All the institutions and economics that once would’ve forced a company to behave a bit more maturely have been missing.
These companies are certainly not toddlers. In any other era, given their age and revenue levels, they would've been well into their lives as grown-up public companies with audited financials. They're fairly mature and they're certainly smart. But for so long, no one has imposed any discipline or heavy-handed guidance and we directly see the resultant bad behaviors. We're dealing with teenagers. The DTC companies mentioned above are certainly not too bad. No one reprimanded them for those little lies and they got away with it. Tether...man...that company feels like the parents left the teenager at home alone for a month and gave them a key to the wine cellar and a credit card with no spending limit (is that part ZIRP?)
It's not just private companies. As regulators are years behind in trying to figure out what to do with longtime public companies like Facebook, the company's entire PR strategy has become that rare combination of petulance and arrogance unique to a teenager. It’s that “I just read the Fountainhead” and know better than you attitude that I personally know so well - I was a high school policy debater!!!
The more I think about all this wackiness and assholery across the economy, it becomes clearer that there have simply been no parents around. The institutions or financial constraints that are supposed to teach a well-formed, but still developing mind, the difference between right and wrong haven’t been around. The entire economy feels like it’s acting like a teenager. Every CEO tweet, every odd price action, Adam Aron not wearing pants, just all of it. The more I remember my own mindset during those awkward, formative years, the more everything starts to make sense.
Note 1: There’s one mystery about Allbirds that really fascinates me. For years, they have referred to TIME magazine saying they are the “World’s Most Comfortable Shoe”. It’s in their S1 six times. It’s their Google Title Tag. They say it nonstop.
After skimming through their filing, I went back and found the original article. The weirdest thing is, the headline clearly says what Allbirds keeps citing….but the article never even comes close to saying this.
I re-read it five times thinking “maybe it’s kind of in there somewhere” but nope, the author never even alludes to thinking this. Maybe he does, but he didn’t write it. The only mention of ‘comfortable’ is: Allbirds, a new San Francisco-based startup aimed at designing environmentally friendly and comfortable footwear, launched Mar. 1.
Knowing very well that at a company like TIME the author likely isn’t writing the headline, and they might even A/B test different headlines, who wrote this headline?? Was the headline writer just a personal fan of Allbirds? Are they now a well-compensated marketer at the shoe company? Was it one of maybe ten different combinations that performed the best? I’m so intrigued… (the original article author did have a hilarious response to a tweet of mine on this):
Note 2: To my Mom and Dad, if you’re reading this, thank you for putting up with me during those teenage years, because….yikes.
My first thought on this well-written article was, wow, that's a ton of digital ink to spell out lying has increased 100x over the past 10 - 15 years. The depth and critical thinking were very well done. Mom and Dad, for sure, are proud of ya!
What a great article! I grew up in what used to be "The Valley of Heart's Delight", which ultimately was plundered and pillaged by hucksters and A-class Holes who transformed it into "Silicon Valley". Here people have been living in their own metaverse for awhile, so Tether makes perfect sense in a land of make believe and algorithms. But Allbirds has nothing on the likes of Theranos or Solyndra or certain mega-corporations that know how to better disguise their fraud.
Really well written article with enough humor to keep me from fuming. Well done, Mom and Dad! You raised a good one.